avatar for Carolyn Parrs

Carolyn Parrs

Mind Over Markets
Seattle, Washington
Carolyn Parrs is the CEO of Mind Over Markets, a sustainable brand marketing and messaging company. Since 2003, MOM has helped thousands of sustainable brands increase market share with mainstream consumers.

Carolyn started her journey working at some of the top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide, serving clients such as General Foods, Proctor & Gamble, AT&T, IBM, Richardson-Vicks, Manufacturers Hanover Trust, Time/Life Books and more.

This awakened her entrepreneurial spirit and she founded POOCHI, and upscale pet fashion company. POOCHI set out to "End Doggie Dullness" and was sold in over 1,000 pet and department stores including Macy's, Bloomingdales, Neiman-Marcus and Harrods of London. In under four years, it was acquired by a 24 billion-dollar corporation.

Carolyn and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.

As committed sustainability advocate, she created Women Of Green, a robust online community that “turns up the volume” of the feminine voice in green. She is a featured author in Thomson Reuters book series for C-level executives: Inside the Minds: Greening your Business. Carolyn is a founding board member and past President of the Santa Fe Green Chamber of Commerce, part of the largest statewide business organization in New Mexico with over 1100 members.

Her greatest feat however was raising two awesome kids. She lives and works in Seattle and Santa Fe with her pups, Heart and Soul.