avatar for Catherine Carr

Catherine Carr

Vitamin C Creative
Seattle, WA
Catherine Carr has 20+ years of leadership-level experience in branding, marketing, and product development at Microsoft, Cranium, and Haiku Deck. As Cranium’s Keeper of the Flame, she led brand expression and global content development. Following Cranium’s acquisition by Hasbro, Catherine founded Vitamin C Creative, a Seattle-based brand and content consultancy. She now works with clients locally and worldwide from a wide range of industries to clarify and communicate brand story. She uses archetypes as an integral tool for defining brand strategy, and she has tailored brand archetype theory for large companies, start-ups, non-profits, creative mastermind sessions, and career accelerators.