Erica is your first go-to resource when you decide you are ready, or might be ready, to exhibit at a Trade Show! A designer by nature (and by earning a Bachelor's Degree in Graphic Design from North Carolina State University's College of Design), Erica has always had an eye for detail, striking design and conceptualizing function. She has been working with Exhibits Northwest in Seattle for just under 3 years and during that time has found a love for the Trade Show Life! Erica's "past lives" include working as a Graphic Designer (agency and freelance), Merchandise Buyer (at Trade Shows!) for a small high-end fashion boutique, Marketing Lead for several small businesses and working in a Optometrist office as an Optician... all of these roles led her to be the client focused, design oriented, marketing savvy and organizational powerhouse she is today. Lean on her as you dive into the fruitful world of Trade Show Marketing!