A 2017
Bright Local study found that 97% of consumers read online reviews for local businesses. We live in a world where average star rating is the most important factor consumers look at when judging a local business on review sites. How can your business rise above the competition if you don’t have a perfect five-star rating today? It takes adopting a five-star state of mind – understanding how consumers use reviews, setting goals for customer service excellence, developing a strategy for dealing with customer feedback, and organically growing reviews. Your customers are already talking about your business online and shaping your reputation, whether you’re listening or not. It’s time to actively join the conversation, gain consumer trust, and stand out. In this session, learn from Yelp’s Local Business Partner – a digital-age marketer with 10+ years experience – about strategies that will empower you to better manage your online reputation.