Your employment brand is the market perception of what it's like to work for your company. It’s the image that your prospective, current and past employees have in their minds about what it’s like working at your company. A small investment in fortifying your employment branding can boost your talent pool and positioning in the market 10x.
If you don’t intentionally define your Employment Brand, you’ll get one by default. Intentionally defining it reaps large benefits:
- Differentiates your company from competition
- Move you out of competing with companies solely on compensation,
- Lowers your cost to attract candidates
- Boost the quality and volume of qualified candidates
- Differentiates your company from competition
All throughout your recruitment process – from beginning to end – you are either diminishing or building your employment brand. We’ll walk through a case study of a company that achieved success in short order. Learn actionable, tactical ways to boost your own employment brand in ways that won’t break the bank.
