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Tuesday, October 9 • 1:00pm - 2:00pm
Keeping it Real – How to Do Smarter Social Media Marketing

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You have limited time and budget. So you can’t afford to chase every shiny new thing when it comes to social media marketing. In this session, you’ll learn 3 things that work: listening to your customers, engaging your employees, and telling stories about the problems you’re trying to solve.

Speaker
avatar for Melanie Penney

Melanie Penney

Customer Experience Design Researcher, Premera Blue Cross
Melanie Penney serves the Information Technology (IT) teams at Premera Blue Cross as a Customer Experience Design Researcher. Coming from a behavioral health background, Melanie went on to earn her Masters in Human Centered Design and Engineering at the University of Washington. Her... Read More →


Tuesday October 9, 2018 1:00pm - 2:00pm PDT
Galvanize - The Square 111 S Jackson St. Seattle WA 98104
  Marketing
  • Demo Night Elaine Helm is an integrated marketing strategist, social media community manager, and content creator who helps companies tell stories with a purpose. That means making videos that inspire people to take action. It means writing blog posts that people actually use. It means developing social media posts that people like, share, and discuss. She’s worked with major consumer and B2B brands, as well as smaller nonprofits and startups, for more than 13 years. She’s currently the social media and content marketing manager for Premera Blue Cross, the largest health plan in the Pacific Northwest.