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Tuesday, October 9 • 11:00am - 12:00pm
How to Stand Out in Overcrowded B2C Markets, Fashion & Beauty FILLING

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The fashion business is a treasure trove of distinctly beautiful, shiny objects that we use to define our personal style.  At the same time, there can be so many choices that it is hard to find the items that speak to our personal style in the midst of the crowded market.  This presents a fundamental challenge for fashion businesses, in particular, to capture the right customers at the right time in the right place.  In this panel, we convene the leaders of companies that have successfully carved out a unique voice and brand presence that differentiates them and establishes a distinct place for them, including the creation of a new channel, in the hearts of their customers.

We will explore how our panelists created their clearly identifiable voice, communicated that voice to the market and avoided the trap of diluting their message.  Through their experiences and insights, we will tease out how to infuse the brand image into every aspect of the business, from sales and marketing, to company culture to corporate development, all on a finite budget - what’s worked and what hasn’t, how they’ve protected their brand and where they see the brand growing from here.
Join us for a lively discussion and ideas on how to enhance your own brand image and stand out from the crowd.

avatar for Suzanne Mills

Suzanne Mills

Retail Strategist
A creative female founder with expertise in delivering physical and online growth opportunities for both the B2C retail and B2B Banking sectors. Founded & grew a luxury apparel business into a top national brand in Ireland with customer advocacy core to success.  Startup enabler... Read More →

avatar for Stephanie Chacharon

Stephanie Chacharon

Former CMO, FitCode
Stephanie loves all things digital and marketing. She’s responsible for bringing the Fitcode brand to life through its marketing and PR initiatives. Stephanie has 10+ years of digital and content marketing experience—ranging from marketing strategy and execution to brand development... Read More →
avatar for Alvin Glay

Alvin Glay

Senior Director, Growth Marketing, RealSelf
Alvin Glay is a researcher and growth marketing expert with over 12 years experience. Alvin has developed and managed growth marketing projects for firms such as Verizon Wireless, P & G, Disney, Travelzoo, and many others. In his current role, Alvin leads growth marketing for Realself... Read More →
avatar for Dani May

Dani May

CMO, Every*
A seasoned thought leader in the global e-commerce arena, Dani is the CMO for EVERY. Dani has over 15 years as a retail business athlete and prior to joining EVERY*, she was the Head of Global Marketing & Traffic for Amazon, developing Amazon's first global marketing team, scaling... Read More →
avatar for Cal McAllister

Cal McAllister

Wexley School for Girls, Owner, Paper Crane Factory, Founder
(As told and typed by his 6-year-old niece, Louisa.)Uncle Cow is a man, and he is nice!He is a joyfle man. He has 2 girls, 2 neeses, and 1 nefuwe. He likes chikins. He has soft scruffy hair. He has a nice wife named Amanda who takes showers 100 times a day. He has a verey good tast... Read More →

Tuesday October 9, 2018 11:00am - 12:00pm PDT
Galvanize- DoveTail