Techstars Startup Week Seattle 2018

NOTE: Space is limited so arrive early to secure your seat

The fashion business is a treasure trove of distinctly beautiful, shiny objects that we use to define our personal style.  At the same time, there can be so many choices that it is hard to find the items that speak to our personal style in the midst of the crowded market.  This presents a fundamental challenge for fashion businesses, in particular, to capture the right customers at the right time in the right place.  In this panel, we convene the leaders of companies that have successfully carved out a unique voice and brand presence that differentiates them and establishes a distinct place for them, including the creation of a new channel, in the hearts of their customers.

We will explore how our panelists created their clearly identifiable voice, communicated that voice to the market and avoided the trap of diluting their message.  Through their experiences and insights, we will tease out how to infuse the brand image into every aspect of the business, from sales and marketing, to company culture to corporate development, all on a finite budget - what’s worked and what hasn’t, how they’ve protected their brand and where they see the brand growing from here.
Join us for a lively discussion and ideas on how to enhance your own brand image and stand out from the crowd.