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Thursday, October 11 • 11:00am - 12:00pm
Marketing Strategy: It’s Not Really OK To Fail (Unless You Do It Right)

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The phrase “it’s OK to fail” has become the rallying cry of every organization that wants to encourage innovation. No matter how good a company’s intent, however, innovation can never flourish when employees are still constrained by systems designed to enforce the status quo: fear of rocking the boat—or worse, losing a job—quashes new ideas before they ever have a chance to succeed.

So how can organizations truly invest in new ideas, in a way that both creates a safe space for innovators and keeps fiscal responsibility front and center? Jesse Fowl coaches clients to help them build exactly these kinds of environments, and will share with attendees how they can:

  • Recognize “failure” as a vital part of the cycle of idea development
  • Establish teams with clear roles that create a culture of innovation
  • Set goals around the volume of ideas, not outcome
  • Tie big ideas to business goals and plan for ROI that includes “failed” attempts

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Jesse Fowl

Managing Director & Lead Strategist, Solomon Solution
Jesse Fowl believes that at its core, marketing is about crafting experiences that evoke emotions— namely, trust. As the managing director and lead strategist at Solomon, he is an expert in turning customer-centered design into reality, enabled by his highly technical team’s mastery... Read More →

Thursday October 11, 2018 11:00am - 12:00pm PDT
Galvanize - The Square 111 S Jackson St. Seattle WA 98104