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Thursday, October 11 • 3:00pm - 4:00pm
Experiential Marketing 101 FILLING

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Audiences are ignoring paid online and mobile ads. Brands, and in particular start-ups, need new ways to reach prospects and many are turning to the various methods of experiential marketing: Guerrilla marketing, event sponsorship, trade shows, conferences, etc. However, it is very easy to spend a lot of money on these activities and not get anything back to the company in return. Or at least not be able to measure the ROI of the activity. Zack will go through Experiential Marketing 101 and then discuss with the audience the pros and cons of each of the different strategies.

avatar for Zack Rozga

Zack Rozga

CEO, Swurveys
Zack is busy reinventing engagement and the way we measure and generate ROI from experiential marketing activities. Prior to founding Swurveys, Zack spent over a decade working on the intersection of International Development and Technology. Zack's diverse background includes a Master... Read More →

Thursday October 11, 2018 3:00pm - 4:00pm PDT
Galvanize- DoveTail