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Monday, October 8 • 2:00pm - 5:00pm
Media Training FILLING

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This event will provide emerging, underrepresented entrepreneurs with applicable media relations training and digital marketing consultations.

Session #1: Storytelling
How to effectively and succinctly tell your story, showcase impact, and explain the value in your product/service. Some call it a elevator pitch, but this session will teach entrepreneurs how to build interest with an individual or a group when talking about their product/service.

Session #2: Digital Marketing & Branding
How to build a tailored marketing strategy to promote your product or service. Tips for driving client and customer engagement to ensure long-term success. How to build a social profile, increase digital presence, maintain engagement and cultivate your brand identity.

Session #3: Media Relations
This session should cover how aspiring entrepreneurs should engage with media if they are looking to get press coverage on something they are working on. Entrepreneurs will also learn how to conduct a professional interview.

avatar for Briaan Barron

Briaan Barron

Senior Brand Manager, Seattle Chocolates
Briaan is a Seattle-based brand strategist, content creator and graphic designer with a passion for social purpose brands. She is the Senior Brand Manager for jcoco (pronounced jay-cocoa), a culinary-inspired fine chocolate company that donates fresh food to U.S. food banks with every... Read More →
avatar for Florangela Davila

Florangela Davila

Journalist/ Communications Strategist, Crosscut
As a journalist, Florangela specializes in behind-the-scenes, closely-observed stories of artists and creatives. She is a former daily newspaper journalist with two decades of experience, more than 1,000 bylined news and feature stories produced under every imaginable deadline. She's... Read More →
avatar for Stephen Hegg

Stephen Hegg

Executive Producer, KCTS 9
Stephen is a producer with national and regional credits, budget/rights/contracts expertise, talent coaching and scripts. He is experienced in short-format segments, documentaries as well as studio and remote multi-camera production. He has done everything from public affairs to live... Read More →

Monday October 8, 2018 2:00pm - 5:00pm PDT
Hive Media Lab 401 Mercer St, Seattle, WA 98109