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Tuesday, October 9 • 5:30pm - 7:00pm
Seeing Green: How Startups Can Grow Market Share with a Counterintuitive Sustainability Branding & Messaging Strategy

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With more than 71 percent of consumers “thinking green” when making a buying
decision, and nearly three out of four Millennials willing to pay more for
environmentally-sound products, driving increased sales should be as simple as
incorporating sustainability into your brand.
But on the contrary, the vast majority of clean energy companies fail to realize
significant revenue growth (or reach their full environmental impact) because
they make little-known branding and messaging mistakes.
In this eye-opening session, Carolyn Parrs, CEO of Mind Over Markets and
founder of Women Of Green, will reveal the five specific strategies she has
developed over her more than 15 years as a Sustainability and Green Marketing
expert, which have significantly increased her client’s revenue without
compromising their core values.
In this session, you will learn:
•  How to skillfully integrate sustainability messaging into your brand
communications in a way that directly drive sales and gives you a
distinctive advantage in your product category
•  The counterintuitive sustainability communications strategy that has helped
product companies increase their sales by as much as 425%
•  What to drip into your marketing strategy that deepens the brand loyalty of
existing customers while also attracting new ones
•  How to avoid the biggest mistake most marketers make when communicating
their product or services’ sustainability initiatives or benefits
With real-world case studies at its core, this session is designed for business
leaders from energy companies that are either actively integrating sustainability
communications and messaging into their business strategy already — or just
getting started. You will walk away with a mix of both new insights and proven
strategies you can take back to your office or teams for
immediate implementation.

avatar for Carolyn Parrs

Carolyn Parrs

CEO/Founder, Mind Over Markets
Carolyn Parrs is the CEO and founder of Mind Over Markets , a brand marketing andmessaging company in Seattle and Santa Fe. Since 2003, MOM has helped thousands ofentrepreneurs, mid-size energy companies & the utility market build counterintuitivesustainability communications strategies... Read More →

Tuesday October 9, 2018 5:30pm - 7:00pm PDT
Galvanize- Harbor Room