Techstars Startup Week Seattle 2018

In this session, a multi- disciplinary panel of decision makers, all of whom have a seat at the buyers table, will share their POVs on the buyer’s journey: What they do and do not find helpful; how they want to you to engage with them; how you can deliver additive value; what do they think is the most effective way to learn more about your solution; how  do they develop the criteria against which they’ll score your solution compared to others under consideration; how they reach internal consensus. What can sellers do to make the buying process a better experience for all involved.