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Friday, October 12 • 10:00am - 11:00am
Gaining the Competitive Advantage: differentiation through segmented customer value props

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We used to think in terms of our Value Proposition. Singular. In today's market, in order to resonate with your buyers, who are inundated with info and data, you need to have hyper segmented value propositions, Plural.   In this session we'll do a deep dive into why successful B2B businesses today are using hyper-segmentation and personalization in audience-centric messaging to edge out the competition. You'll walk away with an understanding of what makes a good value prop, and what makes a great one. You'll learn the steps involved in developing your own segmented value props.

avatar for Christina Brennan

Christina Brennan

3C Communications
Get to the point by figuring out what your point is. Communication Strategist and Presentation Coach, Christina Brennan, helps professionals land more deals by landing their message! She works with corporate clients like Microsoft, as well as startups, on developing audience-focused... Read More →
avatar for Matt Heinz

Matt Heinz

President and Founder, Heinz Marketing
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 20 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only... Read More →
avatar for JoAnne Jaspan

JoAnne Jaspan

Founder, Principal, Jaspan Consulting / SHIFT sales + marketing
Jo-Anne Jaspan, founder of Jaspan Consulting and SHIFT sales + marketing, is a passionate growth strategist, B2B revenue leader, mentor, and startup advisor. She specializes in assessing and understanding the unique rhythms, strengths and stage-specific needs of her Startup, SMB... Read More →
avatar for Rakhi Voria

Rakhi Voria

Chief of Staff | Sr. Business Manager to Corporate Vice President of Inside Sales, Microsoft
Rakhi has played a key role in building the digital sales force for Microsoft, growing the team to 2,000 sellers globally and the business to over $5B in under 3 years. Rakhi partners with the leadership team to drive and land Microsoft's inside sales strategy and global implementation... Read More →

Friday October 12, 2018 10:00am - 11:00am PDT
Galvanize - The Square 111 S Jackson St. Seattle WA 98104