NEW ADDITION: Workshop with Cal McAllisterCal McAllister, founder of
Paper Crane Factory and
Wexley School for Girls, is hosting a Brand Strategy workshop. Cal has worked on all aspects of brand strategy for clients such as Brooks Running, Sephora, Rainier, PCC Community Markets, Planned Parenthood, MoPOP, Sounders, Nordstroms Rack, University of Washington, SeaHawks and Dairygold. Cal is now focusing his creative eye on early-stage startups with his new venture Paper Crane Factory.
Don't miss this opportunity to explore "What kind of brand you want to be" with Cal. The workshop will cover these 3 essentials:
- What problem do you solve? No one is ready to market until they can answer that question for their product or service.
- What kind of brand do you want to be? Some brands are successful because they commit the lion’s share of their operating budget to marketing (Nike), some are successful because they have a breakthrough product that succeeds with little paid marketing (Toms). Deciding which will dictate how you should behave.
- Understand your market. There are blind loyalists, prospects, enthusiasts and true fans of brands. Let’s discuss where you think your consumer is sitting right now.
