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Wednesday, October 10 • 12:00pm - 1:00pm
NEW: Workshop with Cal McAllister - What kind of brand do you want to be? FILLING

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NEW ADDITION: Workshop with Cal McAllister
Cal McAllister, founder of Paper Crane Factory and Wexley School for Girls, is hosting a Brand Strategy workshop. Cal has worked on all aspects of brand strategy for clients such as Brooks Running, Sephora, Rainier, PCC Community Markets, Planned Parenthood, MoPOP, Sounders, Nordstroms Rack, University of Washington, SeaHawks and Dairygold. Cal is now focusing his creative eye on early-stage startups with his new venture Paper Crane Factory.

Don't miss this opportunity to explore "What kind of brand you want to be" with Cal. The workshop will cover these 3 essentials:
  1. What problem do you solve? No one is ready to market until they can answer that question for their product or service.
  2. What kind of brand do you want to be? Some brands are successful because they commit the lion’s share of their operating budget to marketing (Nike), some are successful because they have a breakthrough product that succeeds with little paid marketing (Toms). Deciding which will dictate how you should behave.
  3. Understand your market. There are blind loyalists, prospects, enthusiasts and true fans of brands. Let’s discuss where you think your consumer is sitting right now.
 

Speaker
avatar for Cal McAllister

Cal McAllister

Wexley School for Girls, Owner, Paper Crane Factory, Founder
(As told and typed by his 6-year-old niece, Louisa.)Uncle Cow is a man, and he is nice!He is a joyfle man. He has 2 girls, 2 neeses, and 1 nefuwe. He likes chikins. He has soft scruffy hair. He has a nice wife named Amanda who takes showers 100 times a day. He has a verey good tast... Read More →


Wednesday October 10, 2018 12:00pm - 1:00pm
Galvanize - The Square 111 S Jackson St. Seattle WA 98104

Attendees (129)