Techstars Startup Week Seattle 2018

What Are You Feeding Me? Blockchain, Trust & the Future of Food

Parasites in your salad. Salmonella in your child's shampoo. Sugar water in your grandmother's insulin shot. Incidents of counterfeit products, contamination, and outright fraud are mushrooming in the food, beauty and pharma sectors — and consumer trust has plummeted to historic lows. But what if your products could talk? Tell you where they came from, and where they've been? If they were real - or if they'd spoiled? Former Xerox blockchain lead Eric Weaver discusses the growing risks around these very personal products and how new sensor technology combined with distributed ledgers is allowing brands to demonstrate proof of origin, chain of custody, and marketing claims. The mission: reduce sickness and death due to problems in the food supply. Attendees will walk away with a deeper understanding of how integrating IoT and blockchain technologies is transforming the packaged goods sector.