Bombarded by fake news and "alt-facts," people are, more than ever, questioning who and what they can put their faith in– and companies aren't immune to this skepticism. The fastest way to build trust and create conversation around your products and services is to put thought leaders out in the world: intelligent dot-connectors who are passionate about your customers' challenges. If you aren't flush with multiple six-figure hiring budgets, then cultivating the seeds of evangelism within your organization is the right choice.
In this session we'll talk about:
- Identifying thought leaders within your organization
- What foundational items you need to set your leaders up for success
- How organizations can give their thought leaders room to bring home the bacon
