Techstars Startup Week Seattle 2018

With more than 71 percent of consumers “thinking green” when making a buying
decision, and nearly three out of four Millennials willing to pay more for
environmentally-sound products, driving increased sales should be as simple as
incorporating sustainability into your brand.
 
But on the contrary, the vast majority of clean energy companies fail to realize
significant revenue growth (or reach their full environmental impact) because
they make little-known branding and messaging mistakes.
 
In this eye-opening session, Carolyn Parrs, CEO of Mind Over Markets and
founder of Women Of Green, will reveal the five specific strategies she has
developed over her more than 15 years as a Sustainability and Green Marketing
expert, which have significantly increased her client’s revenue without
compromising their core values.
 
In this session, you will learn:
 
•  How to skillfully integrate sustainability messaging into your brand
communications in a way that directly drive sales and gives you a
distinctive advantage in your product category
•  The counterintuitive sustainability communications strategy that has helped
product companies increase their sales by as much as 425%
•  What to drip into your marketing strategy that deepens the brand loyalty of
existing customers while also attracting new ones
•  How to avoid the biggest mistake most marketers make when communicating
their product or services’ sustainability initiatives or benefits
 
With real-world case studies at its core, this session is designed for business
leaders from energy companies that are either actively integrating sustainability
communications and messaging into their business strategy already — or just
getting started. You will walk away with a mix of both new insights and proven
strategies you can take back to your office or teams for
immediate implementation.

Imagine converting half-eaten burgers, spoiled milk and spent yeast into
electricity and fertilizer? That’s what this Seattle Startup is churning. Their
prefabricated bioenergy units are engineered and sized to allow communities and
organizations complete food waste diversion right on their own site. The result: A
substantial reduction of their waste disposal and energy costs while generating a
faster ROI than wind or solar.

The coolest part of all? This startup develops and manufactures their bioenergy
products right here in the Pacific Northwest and considers their local sourcing
and local empowerment to be the foundation of their success. What’s not to
love?

Join interviewer, Carolyn Parrs of Mind Over Markets, in this zero-waste
conversation with Clean Tech Guru and CEO of Impact Bioenergy, Craig Husa.

With 87 percent of global consumers considering a company’s social and
environmental commitment before making important decisions, such as purchase
choices, smart startups are building sustainability strategies and practices into
the very core of their business from the very beginning. Why? Because they
know that these strategies produce real results: decreased costs, product
innovations that open new markets, brand loyalty, rising stock values and risk
mitigation.

In this session, you will meet some of Seattle’s brightest sustainability startup
business minds and learn:

• Why they decided to put sustainability at the core of their business model
• How they integrated it into their business strategies and systems
• The brand benefits and bottom-line results from their efforts
• Why you should do it too

Moderator:
Carolyn Parrs, CEO and Founder of Mind Over Markets

Panelists:
Sarah Blankinship, CEO & Founder of RightSciences
Alison Booth Gribes, Worker-Owner at Equal Exchange
Craig Husa, CEO of Impact Bioenergy
Christoph Krumm, CEO & Co-founder of Sironix Renewables
Sara Vander Zanden, Executive Director of Facing Homelessness