avatar for Fran Dunaway

Fran Dunaway


Fran likes to call herself the accidental entrepreneur. In 2013, she had a great life – partner in a media strategies firm with big budgets, lots of vacation time, regular exercise, excellent sleep habits. She and her wife, Naomi Gonzalez, started a little side business because they wanted some cool button down shirts like a Robert Graham for women. They picked the name TomboyX because they thought it was cute.  


When the name started resonating with people around the world, they knew they had an instant brand. It turns out that the word 'tomboy' opens the door to a conversation about being whoever it is you want to be. People were SO elated to have a brand that saw them for who they are at their core. So, when customers started begging for TomboyX to design the first boxer briefs for women, Fran and Naomi obliged. TomboyX now touts itself as the first gender neutral clothing company and offer all styles in sizes XS to 4X and is thriving in the underwear/swim/loungewear market. 

Recently featured in Inc Magazine’s Fastest growing companies, they have just closed their Series A funding round and have 22 employees.