Jo-Anne Jaspan, founder of Jaspan Consulting and SHIFT sales + marketing, is a passionate growth strategist, B2B revenue leader, mentor, and startup advisor. She specializes in assessing and understanding the unique rhythms, strengths and stage-specific needs of her Startup, SMB and Enterprise clients to drive results. Whether that’s helping to stand up a sales function for the first time, adding an SDR team, increasing sales + marketing alignment or moving existing teams from average to peak performance. Jo-Anne incorporates her background in psychology, advertising, marketing, visual communication design and leadership development into her approach. Her philosophy draws upon a variety of methodologies, business paradigms, and neuroscience principals.