avatar for Len Jordan

Len Jordan

Madrona Venture Group
Managing Director
Len joined Madrona in January 2010. He is interested in analytics systems and IoT devices that radically transform economics for big industries, and consumer products that change the way we see, hear, feel and sense life. “There are some amazing companies developing systems that could dramatically change the way products are marketed and sold. Billions are spent marketing through the internet, retail, sales forces and e-commerce. Measuring, optimizing and attributing performance will be as important to the future of marketing as was the change wireless technology made to the communication industry. Healthcare, industrial systems and education will be next.”

He most enjoys working with entrepreneurs on building their teams to last and scale. “I have 16 years of experience working at companies and have made some great decisions and meaningful mistakes. It’s worth learning from both.”

PAST LIVESLen has served on the boards of 17 early-stage companies and has been a director or executive at three companies that have completed initial public offerings. Prior to joining Madrona, Len was a partner at Frazier Technology Ventures, which invested in technology companies across the nation.  Prior to his career in venture, Len spent 16 years in the software industry, including as senior vice president at RealNetworks (RNWK-Nasdaq). Len managed the Media Systems Division from 1997-1999, releasing four major versions of the RealSystem software platform and generating the majority of the company’s 100%+ annual revenue growth during the period. From 1999 through 2001, Len’s team pioneered RealNetworks entry into non-PC markets, developing products and technology integration agreements with Nokia mobile phones, Sony PlayStation game consoles, and numerous television set-top-boxes.

Prior to this, Len was President of Creative Multimedia, Inc., a developer and publisher of CD-ROM/Internet products.  Creative co-developed CD-ROM/Internet reference products with Time-Warner, USNews, Viacom and Billboard before its acquisition in 1995 with IHS (IHS – NYSE).  In addition, he led the product management on PCTools utility software for several years at Central Point Software before it was acquired by Symantec (SYMC- Nasdaq). He began his career at Safeco Insurance Company (SAFC- Nasdaq) developing financial models for personal computer automation of the independent insurance industry.

EXTRACURRICULARLen is immediate past President of the Seattle Country Day School Board of Trustees, founding board member of Seattle United Soccer Club and has coached and played soccer his entire life. He enjoys spending time trying to keep up with his wife and four children and runs occasionally, if slowly. He also makes a decent batch of peanut brittle (a polymeric composite).

EDUCATIONLen graduated  magna cum laude  from the Eccles School of Business at the University of Utah with BS degrees in finance and economics.

My Speaker Sessions

Wednesday, October 10

12:00pm PDT